Thursday 20 th March Labourdonnais Waterfront Hotel Caudan Waterfront
“Brand Within” embodies the idea that every employer brand’s strength begins from within.
It emphasizes that aligning the vision, purpose, culture and values is essential for creating powerful brands that resonate internally & externally. To ensure long-term success we believe in common efforts between Human Resources and Marketing in a cohesive message that builds trust and drives engagement.
Why Brand Within?
Brand Within is about more thanemployer branding; it’s about creating workplaces where people want to belong. It’s about aligning our internal stakeholders to tell a story that resonates—not just with candidates, but with the hearts of those who make the company what it is. Through powerful conversations, real-world stories, and hands-on learning, this event will challenge us to rethink & share together how we work on attracting, engaging, and retaining talent in a way that feels reel and impactful. Because when people believe in where they work, they give the best of themselves.
Conference Schedule
The Program Within
| 8:00 | WELCOMING REFRESHMENTS |
|---|---|
| 09:00 | OPENING ADDRESS |
| 09:20 | AUDIENCE INTERACTION |
| 09:30 | OUR MAIN SPEAKER: BRYAN ADAMS Culture Eats Competition for Breakfast |
| 10:30 | STRETCH, SIP & RESET BREAK |
| 10:50 | STORIES FROM THEIR EXPERIENCE: Testimonial - Avipro • Denis-Claude Pilot, General Manager at Avipro |
| 11:00 | INTERACTIVE WORKSHOP |
| 11:30 | HUMAN RESOURCES & MARKETING IN PANEL DISCUSSION: Beyond Silos: The Power of aligning of Human Resources & Marketing
|
| 12:40 | LUNCH |
| 14:00 | OPENING REMARKS & A WARM WELCOME TO THE PRESS AND THE HONORABLE MINISTER OF TOURISM |
| 14:05 | CEOs & HUMAN RESOURCES PANEL: CULTURE BY DESIGN How company culture drives business results & its role in business strategy
|
SME focus
| 8:00 | WELCOMING REFRESHMENTS |
|---|---|
| 09:00 | OPENING ADDRESS |
| 09:20 | AUDIENCE INTERACTION |
| 09:30 | OUR MAIN SPEAKER: BRYAN ADAMS Culture Eats Competition for Breakfast |
| 10:30 | STRETCH, SIP & RESET BREAK |
| 10:50 | STORIES FROM THEIR EXPERIENCE: Testimonial - Avipro • Denis-Claude Pilot, General Manager at Avipro |
| 11:00 | INTERACTIVE WORKSHOP |
| 11:30 | HUMAN RESOURCES & MARKETING IN PANEL DISCUSSION: Beyond Silos: The Power of aligning of Human Resources & Marketing
|
| 12:40 | LUNCH |
| 14:00 | OPENING REMARKS & A WARM WELCOME TO THE PRESS AND THE HONORABLE MINISTER OF TOURISM |
| 14:05 | CEOs & HUMAN RESOURCES PANEL: CULTURE BY DESIGN How company culture drives business results & its role in business strategy
|
| 08:00 | WELCOMING REFRESHMENTS |
Speaker
A moment specially dedicated to corporate leaders! Gain insights from industry experts, explore real-world experiences, and engage in dynamic discussions on building a strong employer brand. Learn, connect, and get ready for an equally enriching afternoon!
Our main speaker
BRYAN ADAMS
Bryan Adams is a globally recognized authority on employer branding and talent engagement. As the Founder and CEO of HappyDance, he partners with leading
companies—including Domino’s, Salesforce, and Canva—to deliver remarkable candidate experiences and manage their employer brands with agility and insight.
Before founding HappyDance, Bryan served as the driving force behind Ph.Creative, where he reimagined
recruitment strategies for top brands like Apple, Nike, and American Airlines. A bestselling author of both “Give & Get Employer Branding” and “Getting Goosebumps”, he’s also a sought-after TEDx speaker and a leading voice in shaping the future of recruitment. Recently, Bryan
launched a new podcast with James Ellis titled « The People MBA », designed to help talent acquisition
and employer brand leaders secure their place at the decision-making table. At the heart of Bryan’s vision is a commitment to helping organizations truly understand their talent, craft authentic experiences, and build strong, attractive employer brands. Through his bold, forwardthinking approach, he transforms recruitment challenges into drivers of growth and performance, ensuring businesses stay ahead in an ever-evolving talent landscape.
SME Speaker
Since SMEs face unique challenges, we’ve dedicated an
entire afternoon just for you! Yes ! From expert insights to high-level discussions, discover how company culture shapes success and impacts business strategy. Gain valuable perspectives, connect with industry leaders, and engage with likeminded professionals who share your challenges. Build meaningful relationships with peers while uncovering how employer branding can become a powerful driver of growth and success.
Our main speaker
JAMES ELLIS
James Ellis is a renowned expert in employer branding and talent strategy. As the founder of Employer Brand Labs, he partners with companies of all sizes—from startups to established organizations—to help them build and activate authentic
employer brands that attract top talent.
Before founding Employer Brand Labs, James spent 15 years as a digital marketer, mastering the intricacies of online audience behavior. He then transitioned into employer branding, where his work has significantly influenced the talent acquisition strategies of major organizations such as Target, Liberty Mutual, and Groupon. An accomplished author, James wrote “Employer Branding for Small Business”, “Talent Chooses You”, “The Employer Brand Handbook” and “The 18 Laws of
Employer Branding”, he manages the world’s leading employer branding newsletter. He is also a highly
sought-after keynote speaker and the creator of The
Talent Cast podcast, where he previously shared expert insights on recruitment and branding strategies. Recently, James launched a new podcast with Bryan Adams titled The People MBA, designed to help talent acquisition and employer brand leaders secure their place at the decisionmaking table. At the heart of James’s approach is a deep commitment to helping organizations understand and communicate their unique value propositions to prospective employees
in an authentic manner. Through his innovative, strategic methods, he turns recruitment challenges into opportunities for growth, ensuring that companies remain competitive in an ever-changing talent market.
OUR GUEST
Honorable Minister of Tourism
C. H. Richard Duval
Honorable Minister of Industry, SME and Cooperatives
S.M.A Ameer Meea
The Offer
Corporate
Rs 12,000
Early Bird
Join us for a day dedicated to Corporates, starting with a welcoming break at 08:30. The event features insights from exclusive guest Bryan Adams, who will discuss “Culture Eats Competition for Breakfast.” Throughout the day, you will hear from leading brands, sharing EVP stories and showcasing how they support and strengthen their employer brand. Also, discussions on aligning marketing and HR to build a strong employer brand, and a CEO’s panel on how company culture drives business results. We are privileged to welcome the Honorable C. H. Richard Duval, Minister of Tourism, and gain a deeper understanding of his vision for the industry, as well as the importance of investing in employer branding for our industry and economy.Don’t miss this chance to connect, learn, and elevate your business strategy!
SME focus
Rs 4,000
Early Bird
Join us for a day dedicated to Corporates, starting with a welcoming break at 08:30. The event features insights from exclusive guest Bryan Adams, who will discuss “Culture Eats Competition for Breakfast.” Throughout the day, you will hear from leading brands, sharing EVP stories and showcasing how they support and strengthen their employer brand. Also, discussions on aligning marketing and HR to build a strong employer brand, and a CEO’s panel on how company culture drives business results. We are privileged to welcome the Honorable C. H. Richard Duval, Minister of Tourism, and gain a deeper understanding of his vision for the industry, as well as the importance of investing in employer branding for our industry and economy.Don’t miss this chance to connect, learn, and elevate your business strategy!
